French corporates Carrefour and Elf Aquitaine launched debut Eu1bn 10 year transactions this week, but the contrast in the reception to the new issues highlighted the need for careful preparation - even in the face of strong demand for corporate debt. While Carrefour launched its transaction after roadshows in five countries and an extensive bookbuilding exercise, Elf tapped the market after less than two days of premarketing. Both deals were finely priced, but Carrefour's marketing efforts paid off as the deal was far the better received of the two.
March 05, 1999