Italian borrowers have been quick to seize the opportunities presented by the new euro bond market, launching a series of benchmark transactions this year in a bid to expand their investor base across Europe and beyond. The country's leading corporate and municipal borrowers have been among the most active debt issuers from Europe - headed, of course, by Olivetti, whose audacious takeover of Telecom Italia has heralded the new era of corporate restructuring and M&A activity that is set to transform Europe's industrial landscape and financial markets. Italian banks, increasingly focused on return on equity, are reluctant to keep lending at below-market rates and are encouraging their clients in the direction of the bond markets. And the burgeoning demand for credit products has ensured a warm welcome for established issuers and new borrowers alike. But borrowers have to be realistic in their pricing expectations if they are to transfer a strong domestic investor base into a strong pan-European investor base. As Eugénie Ballara reports, the days of cheap pricing - in the bank market and the bond market - are over. Italian corporate issuance in the international debt market has increased dramatically this year. Borrowers have moved quickly to take advantage of the replacement of their domestic lira market with the much broader and deeper euro bond market. Although many corporate issuers still have access to cheap loans, the rapidly growing level of M&A activity, a need to restructure debt and a desire to diversify their sources of funding is encouraging more and more companies to consider bond financings.
July 23, 1999