Elon Musk and the Trumpification of investor relations

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Elon Musk and the Trumpification of investor relations

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Elon Musk likes causing a stir on Twitter. Last year he announced his plans to avoid traffic in Los Angeles by digging large tunnels between his home and his office on the site. But the CEO might have dug an ever deeper hole for himself this week by tweeting that he was seeking to privatise Tesla at $420 a share with funding secured.

Musk made his announcement during market hours without prior warning meaning that investors who weren’t following his twitter feed were not made aware of material information affecting the shares.

His nine word tweet caused Tesla shares to rocket and likely hurt the short-sellers with whom Musk has been publicly feuding.

Tesla’s board released a statement on Wednesday saying the matter had been discussed the week before, but it's wording failed to match the strong statement of intent delivered by Musk and did not confirm if he was approved to send the tweet.

If the funding is not as secure as Musk makes out, then he has questions to answer to the Securities and Exchange Commission, which was as of Wednesday evening reportedly investigating the tweet.

Even if we take Musk at his word, it marks a CEO, who only owns 20% of his company, acting seemingly without the approval of his board and legal team.

Is Musk taking his lead from the US president? Donald Trump famously uses twitter to make sweeping foreign policy announcements which affects the entire US and its allies, without sign off from advisers or Congress.

But Trump's example should not be followed by CEOs of listed companies. Regulatory announcements are carefully constructed for a reason and protections are necessary so that investors can operate on a level playing field. Charisma and vision are necessary qualities of any leader. But so too are patience and a respect for the frameworks which govern responsible companies including surety of funds. The financing had better be there.

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