Axel Springer, United Internet to float merged marketing unit

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Axel Springer, United Internet to float merged marketing unit

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The Axel Springer AG logo is seen during the general meeting of the multimedia company Axel Springer at the company's headquarters in Berlin, Germany, 24 April 2013. Photo: OLE SPATA | Ole Spata/DPA/PA Images

German publishing company Axel Springer’s shares jumped 4.3% on Wednesday this week after it announced a plan with United Internet to merge their affiliate marketing divisions and float the combined entity.

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